Old manufacturers strive to tell new stories at the Xia Liang product exhibition

"Old Time Brands" More in Need of New Products
Unlike previous exhibition methods, traditional grass mats did not appear at the "Huanggulin" booth this time. Instead, a group of brightly colored and exquisitely patterned ice silk cool mats occupied the "C" spot.
"The times are developing, and consumer demands are also changing." In the view of Mao Guoguang, Deputy General Manager of Ningbo Huanggulin Crafts Co., Ltd., "time-honored brands" need new products even more.
Although traditional grass mats still have a group of fans, the consumption needs of young people have undergone significant changes. Their pace of life is faster and they pay more attention to experience. Summer cooling products should not only be comfortable, but also easy to take care of.
"What we are showcasing this time is a new generation of ice silk cooling mats, which have a higher cooling sensation and can be washed and dried, filling the gap of the original ice silk products' shrinkage and deformation." Mao Guoguang said that after this exhibition, citizens can see the new products iterated by "Huang Gulin" as soon as next summer.
Not far from "Huanggulin", "Baimu" also emphasizes the innovation of fabrics. According to Mr. Zhu, the booth manager, they brought not only cool bubble mats with super cool sensation, but also PE rattan mats with better breathability and physical mite resistance.


"Consumer demand is changing, and if it cannot be pushed into innovation, then we can only sit idly by." Mr. Zhu said, "The market is cruel, and companies need to move forward with courage. Those who can survive are the winners.".